Self-service has become an invaluable tool for businesses that customers want to use. A recent survey found that 75% of customers want the convenience of a self-serve option, and 67% say they prefer a self-serve option to speaking with a live rep. Another reason is that people want 24/7 access to a business or service. A self-serve option makes this around the clock access possible, without the costs of having customer service agents online at all hours.