If you're looking to boost customer retention, drive repeat purchases, and increase sales on your Shopify store, a loyalty rewards program could be just what you need. By offering your customers rewards for their repeat business, you can encourage them to keep coming back, while also building brand loyalty and word-of-mouth referrals. In this post, we'll explore the basics of creating a loyalty program that works for your store, from choosing rewards to promoting the program to your customers.