How your loyalty program drives shareholder value
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Chris Wayman Chris Wayman
How your loyalty program drives shareholder value
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Loyalty leaders deliver a sustained increase in shareholder value by acquiring more customers, earning more share of wallet from existing customers, while increasing customer retention. The math seems simple, but what is often missing from the value equation are customer relationship health metrics such as satisfaction, active users, and retention – critical indicators of customer value. These metrics are intricately linked to revenue growth yet absent in company valuations, annual reports, and 10-Ks.

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