Did you know that a mere post of only 280 characters could unlock your brand's potential? Yes, that's the magic of a tweet, making a strong case for having a Twitter business profile in today's digital marketplace.

With a vast audience of nearly 240 million daily active users, Twitter – currently called 'X' – has become a rich platform for brand exposure and customer interaction. In fact, 80% of Twitter users actively discuss brands.

So, if you want to boost your online marketing efforts in an era where 75% of internet users turn to social media for insights on businesses and brands, you must consider the power of a Twitter business account.

In this article, we'll teach you how to create a Twitter profile for your business. We'll also explore how every aspect of this business account can significantly impact your brand's narrative and growth.

Let's dive in.