Posted Aug 26, 2015
•
5 min read
5 Reasons Why B2B Lead-Based Marketing is Bull | Terminus
Sure, an increase in leads at the top of the funnel might increase your engagement numbers, but it doesn't always lead to increased revenue for sales.There are 5 lead-based marketing metrics in particular that we think are total crap Check them out in this article.
More Ways to Read:
🧃
Summarize
--
The key takeaways that can be read in under a minute
Sign up to unlock
Worth the squeeze
Get access to the condensed version of this piece, and every other article on The Juice, and so much more.
Start a free account on The Juice and we'll send you weekly emails sharing which podcasts, blogs, guides,
etc. are trending with other marketing or sales pros. We call it the Top 5!
Other content from
Terminus
Featured by The Juice
