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A Marketers Tale: How ABM Was Successfully Launched at Thales
Associated with
Alexandru Matei Alexandru Matei
Rafael Melanda Rafael Melanda
Posted Dec 8, 2022
A Marketers Tale: How ABM Was Successfully Launched at Thales
Demandbase Demandbase

Join us as Thales' Sr. ABM Manager, Rafael Melanda, takes us through exactly how he implemented an ABM strategy at Thales, including how to get senior level buy-in across the company, as well as engagement from the sales organization.

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