As B2B marketers, our goal is to deliver effective campaigns targeted at the best opportunities that exist within our Total Addressable Market (TAM) – at the lowest possible cost. This means identifying your TAM, developing your Ideal Customer Profile (ICP), and comparing your ICP throughout your TAM to determine which opportunities to focus on, then getting the right campaigns in front of them at the right time – as efficiently as possible. Doing this successfully means creating increasingly accurate, dynamic, and unified profiles of people, accounts and buying centers so we can properly prioritize and target opportunities with data-driven insurance that we're delivering the right message to the right people at the right time. By implementing a powerful Customer Data Platform (CDP) with profiling capabilities, you can automatically create accurate and up-to-date unified buyer profiles – but once we've built these profiles, how do we determine which ones to spend money and time pursuing? How do we prioritize them? That's where Enterprise Profiling comes in. Read on.