There was a time when using chatbots was an exotic and even frowned-upon tactic. Those bots used to be rigid, limited in knowledge, and, well, robotic. Customers didn't want anything to do with them, and employees would get annoyed at overseeing and constantly correcting the bot's interactions. Today, the situation is drastically different.
For starters, only 9% of consumers oppose companies using bots. That's because AI-powered bots can be set up to become indistinguishable from human agents and provide nuanced, case-specific information in a matter of seconds. Moreover, 73% of buyers expect websites to provide virtual assistants for more streamlined interactions.
But what about businesses? 90% of companies using chatbots notice measurable improvements in customer satisfaction and the speed of complaint resolution. Online stores that implement bots also see the median order value increase reach 20%.
If you want to be among them, keep on reading - we'll show you how diverse industries can benefit from "hiring" conversational chatbots and placing a variety of tasks on their virtual shoulders. The following chatbot ideas are suitable for beginners as well as seasoned marketers looking to broaden their horizons.