In today's omnichannel retail landscape, brands must diversify their go-to-market (GTM) strategies to succeed. By leveraging both retailers and direct sales channels, brands can increase their reach and revenue.

But with a presence across multiple channels, it is crucial to manage product data and visual assets effectively to provide a consistent and engaging customer experience.
San Diego-based CALI, a forward-thinking retail brand who specializes in quality and sustainable flooring offerings, is taking this challenge head-on with success.