Erika crafted the perfect landing page for her pay-per-click ad. She launches her ad campaign and is excited to see how much revenue she'll drive from her landing page. After a few months, though, she doesn't see the results she was hoping for with her ads.

What can she do? If you're like Erika, you may be looking for solutions too. Well, we've got the perfect one: landing page A/B testing.

In this guide, we'll answer questions like:

What is A/B landing page testing?
What's the difference between A/B testing and split testing?
Why should I do A/B landing page testing?
What elements can I A/B test on my page?