![Building a Better Martech Stack By Understanding Data and the Science of Behavioral Change With Sean Doyle From FitzMartin [AMP 197]](https://main-app-production-public.s3.amazonaws.com/qn7d2unyb7j1yskem8nobpdc8tap)
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Ben Sailer
Sean M Doyle
Posted Aug 11, 2020
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42 min read
Building a Better Martech Stack By Understanding Data and the Science of Behavioral Change With Sean Doyle From FitzMartin [AMP 197]
Sean Doyle, Co-founder, Principal, and Director of Strategy at FitzMartin, answers important questions about behavioral science and knowing your audience.
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