According to the Content Marketing Institute, 73% of B2B marketers and 70% of B2C marketers use content marketing as part of their overall marketing strategy. Spending the time to create content that resonates with your target audience can seem overwhelming. The challenge becomes even greater for marketers who manage brands with numerous business locations.

That's where artificial intelligence (AI) comes into play.

Artificial intelligence can automate previously time-consuming tasks, help with various aspects of content marketing, and improve the effectiveness of your marketing strategies.

Within this piece, we'll focus on AI and content marketing and highlight five tactics your brand can use to create stellar content with the help of AI.