Posted Feb 8, 2017
•
3 min read
SaaStr Day 1: Lessons from Sujan Patel, Mark Roberge & Lauren Vaccarello - Terminus Site
So how the heck do you market without becoming generic and vanilla? It all starts by aligning your sales team on segments. And then crafting a strategy for each of those segments. Then, automation and the right technology tools can drive massive scale. Some notable recommendations from Lauren were Demandbase, Radius, 6Sense, Marketo and Optimizely.
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