The idea itself may be simple, but the actual execution is a difficult task requiring a lot of time, effort, and even a little luck.

And with a CRM, you can help make sure that the time and effort you put into every lead-whether it ends up in a sale or becomes a lost cause-isn't wasted further down the line. Here are four key steps on how to use WORKetc CRM to make your sales team a more efficient, more productive lead-closing machine.