Enterprise Sales Development with Brenden Dell
Associated with
Brendan Dell Brendan Dell
Enterprise Sales Development with Brenden Dell

In this episode of Enterprise Sales Development podcast, we speak with Brenden Dell, President of Brenden Dell Inc. and best-selling author of "The 12 Immutable Laws of High-Impact Messaging." Branden discusses some of the effective principles that he's found to provide people a rubric on messaging that will break through the noise and help achieve outcomes. He breaks down the three core questions to help determine positioning and messaging and how to think through a differentiator. He also talks about how brands should think about creating a famous brand.