How Brad Outlet radically improved the performance of their ads through enhanced back-end integration.Discussed in this episode:·How to compete with big brands as a reseller·How to cope with changeable inventory and seasonal trends·How to combine a combine a shopping, search & remarketing approach to raise the ROI and maximize successSpecial guest:This episode's special guest is Jonathan Catton, a Paid Media Consultant at Hallam. Some of Jonathan's achievements at include helping to develop some of the Hallam's automated solutions; creating great reporting and delivering great results for his clients.