Growing your email subscriber list is always a win, right? Especially with handy tools like Substack, ConvertKit, or Beehiiv recommending your content. But what if I told you that it might not be all it's cracked up to be?

Casey has talked with many creators, including Brendan Hufford (you can catch the clip below), who shared their experiences with these recommendation features. The consensus? These tools can bring in subscribers, but often, they come with a catch: low-quality leads, spam complaints, and non-engaged readers.