Community Discussion - Do you think increasing word count helps content rank better? | SEO Q&A | MozMozSearchResourcesMenuicon-closeSearchMoz
12 min read
Community Discussion - Do you think increasing word count helps content rank better? | SEO Q&A | MozMozSearchResourcesMenuicon-closeSearchMoz
Moz Moz
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They looked at "related search" to see if there were topics that would beef up their articles. It is possible that adding information about topics made their article more relevant to Google because it "covered topics that people are asking about". I wonder if the "hernia" and "gall stones" articles had that type of improvement. That could explain the jump in rankings because of a sudden increase in the relevance of the article to the query.

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