The reality is that, depending on circumstances, most lead scoring models will be better than none . That being said, opting for a strong and co-dynamic lead-scoring tool is your best bet. You want to have the most actionable, detailed data possible, and that's only going to happen when you have a tool looking at fit and activity and recency and frequency. Any tool that neglects any of the above in any capacity will give limited (and sometimes inaccurate) data.

And when you're looking at data that can impact sales performance, the one thing you want is up-to-date, accurate data that can help them. Choose a tool that can help with that.