Major Brands Break Into Messaging App Marketing
Last week IPG Media Lab released a new report on messaging apps and how brands are experimenting with marketing campaigns on these new platforms.
Facebook's acquisition of WhatsApp for $19 billion brought significant coverage for the mobile messaging app industry as a whole. Ever since, brands and marketers have been asking what value these new apps and platforms could have for marketing purposes.
IPG's whitepaper explores their predictions for the future of app messaging and gives some case study examples and best practices for brands to understand how to utilize these new platforms.
Below are a few of the major messaging platforms and how brands have already begun to use each platform
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