Summary: schurq. is a digital marketing agency based in the Netherlands with a mission to help B2B entrepreneurs achieve their online marketing goals with the right strategy and content at the right time to allow them to warm new leads and grow their business. Before finding the communication sweet spot, schurq. sent bulk and targeted email sends to leads and listings. Seeing results in their "volume-based" strategy, they increased sends to boost revenue. Instead, they saw a drop in engagement! Challenge: schurq. historically approached communications with a "volume-based" approach. As their client amassed new leads and listings they would issue