Beware: These ideas may lead to an increase in revenue and engagement.
While many marketers already have their sights set on Black Friday/Cyber Monday, another big holiday is just around the corner: Halloween.

Last year, Halloween spending reached a record $10.6 billion. This year, consumers are eager to (trick or) treat themselves to new costumes and decorations, but they'll be looking for bargains and coupons to help stretch their budgets.

Keep in mind: this retail holiday isn't limited to selling costumes or candy. Any brand can get in on the beloved traditions and fun celebrations.

Carve out room in your marketing calendar for these Halloween campaigns and strategies.

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