How OWOX Server-Side Tracking Helped to Find the Real Sources of Conversions for over 30% of Online Sales

Marketing Analytics / Owox / Case Studies

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Ruslan Obolonsky

Olga Mirgorodskaya

8 min read

How OWOX Server-Side Tracking Helped to Find the Real Sources of Conversions for over 30% of Online Sales

Owox

Reducing the Share of (Direct) / (None) Traffic: How OWOX BI Streaming Can Help Marketers Identify Real Traffic Sources and Reduce CPO.

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