Having a great landing page is indicative of how much a company values its audience and effectively generates leads. A landing page needs to exude a memorable first impression that best represents your brand and your industry.
Depending on your business type, there are so many kinds of landing pages conducive for different audiences. Some could be simple, some could be overstimulating. In any case, as website templates become more advanced and customized, they allow companies to be as creative as they want when it comes to attracting consumers to their websites and giving them a place to explore for a while.