The Online Marketplace industry in Australia is led by Mobile Web visits, which presents a key opportunity for websites to optimize their displays on that device. Market players must exert strong brand awareness to compete, as Direct visits and Search are the top channels bringing traffic to these sites. However, other traffic sources such as Paid Advertising, Referrals and Social Media may be leveraged as means of differentiation. The Similarweb platform offers a wide view of the industry trends, new players and competitors' strategies but also an in-depth analysis of any websites' content: Find out the best and least performing categories on your competitors' site to uncover opportunities for growth and traffic increase.