There are now an estimated 12-24 million online shops globally, and the eCommerce market is predicted to grow by an astonishing $11 trillion between 2021 and 2025.

In other words, the digital shelf has never been more crowded, and in the fierce competition for the attention of a now estimated 2.14 billion digital shoppers, the rules of the game have changed.

You could have a great brand and fantastic products, but those two things alone won't guarantee that you'll conquer the digital shelf in 2022. You need a strategy that directly addresses digital shopper behavior and the idiosyncrasies of discovery in the digital shopping space.

Here, we'll explain what, why, and offer up our top tips for winning the digital shelf.