When leveraged strategically, on-site analytics can be one of the most powerful insights a marketer has into buyer behavior. It can inform everything from the content you create to the acquisition channels you invest in.

But for many marketers, this is something that's easier said than done. With so much data at your fingertips, it can be difficult to decide what to measure and how-let alone how to action on your findings.

In this webinar, Matthew Bebenek, Solutions Consultant at Siteimprove, will walk you through the metrics marketers must be tracking in 2021 and how to apply those insights across your digital user journeys.