The way that customers now shop and engage with local businesses has changed drastically over the years. Traditional marketing is less and less effective, as the conventional customer journey has changed. Therefore the ways of marketing have also changed.

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While traditional advertising is still important to create awareness, it is no longer where consumers turn to when deciding which businesses to choose. Small businesses are focusing their marketing dollars on where the highest buyers intent is: online search. A typical buyer will research you on Google, look at product or business reviews, might go to your website, and then call or messages you directly from your Google business listing or your website.