How SmileDirectClub Boosts Email Efficiency with Litmus
Associated with
Steph Knapp Steph Knapp
Ally Brown Ally Brown
Posted Mar 11, 2020 5 min read
How SmileDirectClub Boosts Email Efficiency with Litmus

Ally Brown, the CRM Technical Specialist at SmileDirectClub, knows how important efficient email testing is. She works with the email team at SmileDirectClub to send millions of emails to customers, which means they have to use their time wisely. She shared with us that "every minute counts" in the email development process, and that the right tools and workflow mean the difference between sending a campaign out on time or not. What tools help her get the job done? Litmus and Salesforce Marketing Cloud.

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