How to build a Product-led and Sales-assisted GTM motion for your SaaS? | Avoma Blog
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David Cancel David Cancel
15 min read
How to build a Product-led and Sales-assisted GTM motion for your SaaS? | Avoma Blog

In the recent few years, many SaaS companies have started to take the product-led route-which is great. But very few realize that product-led growth (PLG) alone may not always deliver the best results. There's a huge opportunity to layer a sales-assisted motion on its top. But setting up the right balance between PLG and offering sales assistance in the real world is a lot harder than it sounds-unless you have a clear process. And this post, we attempt to layout the process.

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