How to Engage Prospects and Customers Through Social Media
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Gina Smith Gina Smith
Posted Dec 16, 2013 • 3 min read
How to Engage Prospects and Customers Through Social Media

If I just look at my own Facebook friends and likes, probably less than half ever post something that is exciting or interesting. As a small business, it is important to generate a loyal following. Pay particular attention to the word "loyal." Anyone with some time can quickly establish a following -- but it takes much more to earn loyalty.

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