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Posted Jun 3, 2022
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15 min read
The Cost of Customer Acquisition and How to Cut It
Over the last six years, the cost of acquiring new customers has increased by 60%. This is a daunting statistic for ecommerce entrepreneurs, many of whom are intent on quickly increasing their customer base. Read on to discover how to calculate and analyze your CAC, and how to use your findings to reduce the cost of customer acquisition.
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