Gone are the days when CMOs were merely responsible for implementing a marketing strategy, allocating a budget, and managing a team of people. Digital transformation, data, and analytics have changed that marketing game forever. Today's CMO can't solely implement a strategy. No, they're expected to continuously shape and drive a strategy that is ... Centered on customer experience Guarantees sustainable, profitable growth Can quickly adapt to new market opportunities Today's CMO can't just slice up a budget and allocate it to teams the same way each time. No, they must now question every dollar spent and make ruthless decisions to