Marketing Doctor Prescribes a Winning Conversion Strategy for the NYBG
Associated with
Ashley King Ashley King
3 min read
Marketing Doctor Prescribes a Winning Conversion Strategy for the NYBG

In a conversion campaign for the New York Bariatric Group
(NYBG), Marketing Doctor leveraged StackAdapt to drive
appointment sign-ups for weight loss surgery and measure
the influence of their programmatic buys on other
channels. This enabled the NYBG to effectively target their
audience and drive over 20,000 clicks and 1,387
appointment sign-ups, all while maintaining a low CPA.