Consumer research provides insights to retailer success in 202
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In an interview with The Green Sheet, Rose Spicer, head of global retail marketing for Oracle, discussed findings from the company's recent study Anatomy of Change: Understanding Consumer Behavior in the New Next 2020.
Results are based on a survey of 5,000 consumers from around the world, including the United States, UK, Australia, China, Brazil, Mexico, Italy, France, Germany, and UAE, which explored consumers' current shopping habits and preferences. Researchers also found retail brands are leveraging business intelligence across multiple channels to deepen customer relationships
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