Posted Apr 24, 2024
•
13 min read
20 Neuromarketing Techniques & Triggers for Better-Converting Copy
You know it's emotions, not logical reasoning, that drives decisions, right? By evoking a particular emotion in consumers, you encourage them to take a desired action.
To elicit that emotion, you need a trigger. Where do you get that trigger? By implementing certain psychological principles in your copywriting.
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