Posting the same content on all social media platforms might seem like an efficient strategy, but doing so can actually do more harm than good. In this post, we explain why this isn't an effective strategy and offer our best tips and strategies on what you should do instead. (Agorapulse solves this problem by allowing you to create posts for multiple profiles in one place, tailoring each one to fit the specific platform. This feature saves time and ensures that your content is optimized for maximum engagement on every network. Learn more about our publishing feature here.) Why You Should