Associated with
Sarah Berry
Posted Jun 1, 2021
•
8 min read
What Is Martech, and Why Does It Matter to Digital Marketing?
Martech - what is it? While some may call it a buzzword, the growing prevalence of marketing technology, or martech, is making the term an everyday phrase at marketing agencies that specialize in digital marketing. Keep reading to learn more about martech and its pivotal role in digital marketing!
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