As a real estate pro in this modern, smartphone-centered day and age, you already know how crucial it is to have a solid online presence. But it's not enough to simply sign up for a social media business profile, post here and there, and kick up your feet. You must draw audiences in and let them know you're always available through your social media profile.

It's not another task to add to the pile; it's your real estate business's social media presence, an important pillar for your brand and your success.