HOW TO BUILD B2B CLIENT JOURNEYS THAT DRIVE CONVERSIONS
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Larysa Zakirova Larysa Zakirova
Posted Oct 17, 2023 25 min read
HOW TO BUILD B2B CLIENT JOURNEYS THAT DRIVE CONVERSIONS

A client journey refers to the complete process a client undergoes while interacting with a business. It encompasses all touchpoints and experiences, from the initial awareness stage to post-purchase interactions, influencing their overall satisfaction and loyalty.

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