Who's a better authority on a subject: someone who wrote one article about it or someone who wrote ten? More content on a specific topic gives you more credibility and increases your authority with search engines.
Using this structure can give you an almost instant boost in your SEO. If that sounds like something you could use, (who are we kidding, we all can...) then keep reading to find out how to create content clusters that will help you land that top spot in SERPs.