Run a Content Gap Analysis to Create Content People Crave
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Sidra Condron Sidra Condron
Posted Feb 26, 2021 13 min read
Run a Content Gap Analysis to Create Content People Crave

Content gaps are exactly that-gaps in content where desired information doesn't
exist (or isn't easily found). For users, these gaps are annoying. But for
content creators, they represent a golden opportunity.

Content gap analysis-the process of finding and filling these gaps-can help you
find new readers and bring more value to your existing audience. Do it right,
and you'll worry less about your competitors, knowing your content is in a
league of its own.

What Is Content Gap Analysis?
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