How B2B SaaS Companies Get Sassy: Using Technographic Data to Identify the Best Prospects | Account-Based Marketing – Demandbase
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Jessica Tenedorio (Diedrich) Jessica Tenedorio (Diedrich)
Posted Jan 19, 2021 7 min read
How B2B SaaS Companies Get Sassy: Using Technographic Data to Identify the Best Prospects | Account-Based Marketing – Demandbase

When you harness insights from technographic data, you get to the heartbeat of what powers the business. And you can prioritize accounts with higher revenue potential.

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