Sales reps are often required to have a variety of skill sets. And one of the most important skills a sales rep must possess is the ability to pick up the phone or get on a Zoom meeting and get in touch with potential prospects.

Being able to control the flow of the conversation and guide prospects through the call while maintaining their attention and interest is among the most critical skills for a sales rep. In other words, the skill to excel at cold calling.

When done right, cold calling can be a super powerful sales technique. This guide helps you get started with cold calling and provides tips for winning at cold calling.