What goes into an OOH budget?
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What goes into an OOH budget?

In some respects, the OOH planning process drives your campaign budget. Ultimately, though, your media plan is limited by whatever budget is available. David Kang, Director of Campaign and Media Strategy at OneScreen.ai, describes planning and buying OOH as "a balance of art, heart and science."

He explains the basic steps of planning an OOH campaign this way:

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