In some respects, the OOH planning process drives your campaign budget. Ultimately, though, your media plan is limited by whatever budget is available. David Kang, Director of Campaign and Media Strategy at OneScreen.ai, describes planning and buying OOH as "a balance of art, heart and science."
He explains the basic steps of planning an OOH campaign this way:
More Ways to Read:
🧃Summarize--The key takeaways that can be read in under a minute
Get access to the condensed version of this piece, and every other article on The Juice, and so much more.
Start a free account on The Juice and we'll send you weekly emails sharing which podcasts, blogs, guides,
etc. are trending with other marketing or sales pros. We call it the Top 5!
Copy the URL below and share to your favorite social platforms.
How it works
The shared link will allow the reader to click through to the final url for this piece, skipping the need to sign up or log in to engage with the content.