In light of the enormous disruption of the past year, event managers have been forced to take all their events online. For most of them, the sudden transition was anything but easy as they struggled to provide compelling attendee experiences that could compare to in-person events. The future of event marketing and management is undoubtedly the hybrid approach. As such, event planners should be ready to present to both in-person and virtual attendees. After all, the unique benefits of virtual events, such as reduced costs and greater accessibility are things that will apply long after the pandemic.