CMO Convo | Story Masters 2: The structure of great brand stories | Gastón Tourn
Associated with
Will Whitham Will Whitham
Gaston Tourn Gaston Tourn
Posted Dec 14, 2022 2 min read
CMO Convo | Story Masters 2: The structure of great brand stories | Gastón Tourn

More than just "start, middle, end", or googling "three-act structure", thinking hard about how your marketing stories are structured influences how your audience engages and journies through them.