Discover how Prospect2 leverages the full power of ActiveCampaign to serve the arts and cultural sector. This isn't a simple connection; Prospect2 has built a deeply integrated middleware that ties ActiveCampaign to the Tessitura CRM system in ways you don't normally see. In this video, we explore exactly how Prospect2 uses ActiveCampaign's features to empower organizations, even those with small teams.

Learn how Prospect2 uses:
- Triggered Automations: See how a donation can instantly flow into ActiveCampaign to trigger personalized follow-up automations.
- Deep Data & Tracking: Understand their use of site tracking and event tracking to create a complete and personalized view of each patron.
- Advanced Automation in a Crisis: Witness a powerful case study where simple button clicks in an ActiveCampaign email solved a massive logistical crisis during the COVID shutdowns, saving one organization thousands of phone calls.
- Multi-Channel Communication: Hear about their plans to add SMS to their toolset, leveraging ActiveCampaign's native capabilities.