The article highlights the transformative potential of generative artificial intelligence (AI) while acknowledging its risks. It emphasizes the importance of inclusive and responsible innovation in deploying generative AI technologies. At Salesforce, generative AI is seen as a tool to enhance customer experiences across various platforms, including sales, customer service, marketing, commerce, and IT interactions. The company is focused on building trusted generative AI by implementing guidelines that prioritize accuracy, safety, honesty, empowerment, and sustainability. These guidelines aim to ensure the ethical development and implementation of generative AI technologies while mitigating risks such as bias, toxicity, and privacy concerns.