Social media channels appear to be excellent avenues to reach out to a variety of consumers, start relevant conversations, raise awareness of your brand, and of course, seek out new leads, but is social media advertising effective?  The latest studies reveal that 70% of businesses generate leads on social media, and 58% of marketers claim that social media channels have helped them boost sales over the years. Let's look at some statistics and ways in which social media advertising can be a dynamic method of marketing for your business.